Good hosting is the foundation of every website – without it, website will not be stable and will be easily hacked.
1. Hosting providers
Hosting provider is a company (or an individual) that offers web hosting services. On hosting services market, competition is very strong. As opposed to capitalist “free market” mantra that strong competition brings lower prices and better products, according to my subjective estimation, around 90% of hosting providers are offering poor quality hosting. How so?
Hosting market is specific in several ways: product is not visible, hosting quality is hard to judge quickly, and the only contact with the provider is a virtual one, over the Internet.
Thanks to this, any 18 year old “kid”, or a mature trickster can rent a server for cheap, set up a front page and become a “hosting provider” over night. Offering (too)low prices is very tempting to novice users, or hobbyists/bloggers.
When you Google and visit hosting provider websites, the “shopping window” shows: “Lightning fast hosting, SSD storage, best uptime, stability, security, heroic technical support…” (for more details see the post about hosting offer catches).
Everyone writes this, all the frontpages look great, but some actually do offer it, while others offer… less good service so to speak. I for one did not know any better until a few years ago, I admit – and still have a lot to learn.
Since clients can hardly spot a difference, low prices is what attracts them. While people know that 5 dollar shoes can hardly bee good, that is usually obvious once they look at the shoes. With hosting it’s different: they all look nice on the front page, except for the suspiciously low price, but people often believe what they would like to be true. Because of this, even the good hosting providers need to keep their prices low, on the edge of profitability. This market is sort of a “race to the bottom”.
The price differences I’m talking about are between 2 and 5 dollars per month, for some basic shared hosting for example. 5 dollars is more than twice the price, but that’s 3 dollars more for: (really) stable, fast, secure hosting with good technical support. With “more powerful” hosting packages, the price differences are larger in amounts, but lower in percentages! In a range of 40, instead of 25 dollars for a good managed VPS hosting (VPS is about control and separation, not power, will write a separate post on this).
Another catch is offering cheap price when signing up, then tripling it for renewal – since people don’t like migrating websites. Or offering better performance until money back period has passed (30 days or so).
1.1. EIG (Endurance International Group) hosts
They deserve a separate sub-chapter. Not for good reasons, unfortunately. Who is EIG? That is a large multinational company that, for the past ten years has done the following (this is my personal opinion and estimation, based on the information and experience):
- Buying (smaller) hosting companies.
- Cutting costs wherever possible, at the expense of quality of service.
- Offering dirt cheap prices to destroy any competition.
- Paying a lot of money to whoever writes fondly of them and offers their hosting (affiliate marketing).
- Hiding the information of which companies are in their ownership.
Which hosting companies are owned by EIG? At the time of writing this article, based on my information:
BlueHost, HostGator, JustHost, iPage, Sitebuilder, A Small Orange, BigRock, Domain.com, eHost (shut down), FatCow, PowWeb, IX Web Hosting, MyDomain, NetFirms, Website Builder, Xeran… and dozens of smaller companies.
I think all these hosts should be avoided like plague, in spite of “thousands of happy customer reviews” – let them enjoy. I am reluctant to criticize a company. I know how hard it is to start and run a business. I’d rather remain silent about the bad and just praise the good ones. At some point of working, everyone has made mistakes, had problems. EIG is an exception to this, because I think what they are doing is bad and harmful to the industry. They deserve being called out.
How can a novice then choose a good hosting? By reading reviews? Perfectly logical and sensible idea. However, there too is a catch. As I’m explaining in the next chapter:
2. Hosting reviews on the Internet
If you Google “good web hosting”, “best web hosting”, “top 10 hosting providers”, you will get several pages of paid reviews (according to my opinion). Goes about like this:
- People have a website, or a blog. Like this one.
- BlueHost pays them 60+$ for each new customer signing from their website/blog.
- The people praise and recommend BlueHost, make a top 10 hosts list with BlueHost in the top 3 etc.
Of course, not all the people are like this. A vast majority simply has no idea. Most reviews are based on uptime and speed. Not a word about security. For example, I experienced a hosting provider not enabling secure https connection to the account control panel, only “open” http”. Which means that anyone interested enough can relatively easily see which username and password I’m using to connect to the control panel. This leaves an open door for changing website files, deleting them, or installing viruses. I couldn’t find any mention of this on any website that does “hosting reviews” up to the time of writing this article.
Other important information about a hosting company (that often get omitted) are:
- Who is the owner of the hosting company (in which country, under which jurisdiction).
- Who owns the servers that the hosting company uses (to host your website) and in which country are the servers located.
These information, especially the server ownership, is what hosting companies often don’t disclose (while many rent other company servers – which is OK in and of itself). In case of any problems, this information can be important. Problems like law suits against your company (alleged copyright infringement for example), or any lawsuit you could have against the hosting company, in case of some serious problems, breach of contract etc.
Add to all that the fact that companies, owner, policies and practices change in time. An objective review that is a year old might no longer reflect the real state of things. Likewise, it is impossible to always keep testing the service quality of most hosting providers.
That is why the only way to see if a host is good is to try it, first hand. See if it works for you. With regular backups and being prepared to move on if the service worsens, or is bad from the start.
Of course, choosing which companies to first try should not be random. This is where objective, expert reviews and experience of people you know have some merit (in spite of the above noted limitations).
3. Help with choosing and recommendations
One of the reasons for writing this text was the time and effort it took to explain a colleague why they should pay a few dollars more for a good hosting, instead of going with a BlueHost package. “Can it really be that much worse? I’ve read the reviews. What could go wrong?” And it’s not been just one person with a similar dilemma.
This way I can just send a link to this article and save myself the time (and nerves).
If you give me enough information about your website (what it is made with, how many daily and monthly visitors, from which countries do most visitors come from, how much disk space it takes etc.), I can recommend you a hosting provider for which I think is good – nothing more, nothing less.
For more information on this service, see the consulting page.
Do I offer web hosting services?
Only included with the website maintenance service.